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MARKETING RESEARCH – CUSTOMER

Usage & Attitude Studies – Consumer & Market Segmentation Studies – Product Testing (Positioning, Concept, Brand Name, Packaging, Price) –Customer Satisfaction & Loyalty Survey – Product & Price Monitoring.

 

MARKETING RESEARCH – CORPORATION

Market Review (Per Industry/Corporate) – Market Size & Share Estimation and Forecasting – Market Demand Survey – Corporate positioning and image studyService Measurement – Brand Equity Measurement – Frontliner/CS Evaluation – Channel Distribution - Performance Evaluation – Pre-Post Advertising Research.

 

MARKETING RESEARCH – COMPETITOR.

Competitor Mapping & Investigation (Business Intelligent) – Competitive Advantage.

 

SOCIAL RESEARCH

Sigma Research telah ber-pengalaman melakukan survei terkait kebijakan atau evaluasi program dari instansi pemerintah, kemudian juga penelitian sosial dari LSM/NGO asing dan lembaga donor (UNDP, USAID, AUSAID). Selain juga berpengalaman dalam survei pada Pemilu Legislatif, yakni PDI Perjuangan di Sumatera Utara dan Partai Golkar sebanyak 39 Dapil kota/kab. di Pulau Jawa (+/- 10 ribu responden), Pilkada DPP Hanura di beberapa daerah, dan internal Partai Demokrat. Sigma Research menyediakan quick count berupa hasil survey secara real time melalui sms server gateway.